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The reason why everyone should have a popup blocker is simple: they’re annoying. There are not many worse things than being interrupted while browsing through an interesting site, than being faced with constant advertisements popping up everywhere. Why do webmasters keep using them? Because they’re profitable, because we, the visitors, don’t block them. It’s time to put an end to that, and therefore we recommend that you get this popup blocker.
What are popups?
Wikipedia’s article on popups has the following definition:
Pop-up ads or popups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. A variation on the pop-up window is the pop-under advertisement, which opens a new browser window hidden under the active window. Pop-unders do not interrupt the user immediately and are not seen until the covering window is closed, making it more difficult to determine which web site opened them.